DUNKIN’ to divert the competition to its London Baker Street Store on Thursday, September 7 for free coffee and donuts


On September 7, DUNKIN’ UK will take over Londoners morning coffee routine with its DUNKIN’ Diversion. From 8.00 to 11.00am, look out for a unique old school yellow cab and our Diverter staff who will be directing customers from rival coffee shops near Baker Street. 

It pays to shake things up, if you’re lucky enough to get in the back of the DUNKIN’ Diversion, there will be a unique QR code you can scan to secure a year’s worth of free DUNKIN’ when you download the app. 

Simply head to Baker Street on the morning of September 7 and keep an eye out for the yellow American cab. DUNKIN’ Diverters will be on hand in the local area to help you find the cab too; simply look out for people wearing DUNKIN’ Diversion flags on their backs and ask them to point out your escape to better coffee. 

If you don’t quite manage to get in the back of the cab, simply flag down one of the DUNKIN’ Diverters on Baker Street who will provide you with a promo code for a free DUNKIN’ coffee when you download the app.  Full event details:


DUNKIN’ Diversion

Date: Thursday 7 September 2023

Time: 8am – 11am

Location: Competitor coffee shops near 191 Baker St, London NW1 6UY


The activation comes in anticipation of DUNKIN's imminent expansion within London, where the iconic coffee and donut connoisseur will be opening a string of new stores starting with a flagship store on Wardour Street in September.

DUNKIN’s commitment to serving the finest coffee is stronger than ever. Each blend is made up of 100% Arabica beans, carefully selected to ensure the richest, smoothest flavour possible. Whether a rich espresso, foamy cappuccino or indulgent latte, DUNKIN’ is dedicated to serving high quality coffee packed with big flavour at every step and in every cup.

Sweetening lives is DUNKIN’s speciality. Guided by its signature recipe, DUNKIN’s slow, expertly refined donut-making process provides row after row of fluffy, hand-finished donuts. From glazed to filled, and classic flavours such as Boston Créme, Original Glazed and Maple Chocolate, there’s something to satisfy every taste and sweeten any moment.

@dunkindonutsuk #DUNKINDIVERSION